About me

How I became what I can.

Hello and welcome,

My name is Dagmar and I live in Berlin. I am a freelance creative director and copywriter and I support agencies, organisations and companies in developing effective communication. From the initial idea to the implementation in all media and on all channels.

I bring in experience, strategic thinking, empathy, a good sense of humour and an infallible feeling for language. This way, ideas, concepts and extraordinary copy come about that do have an impact – because they are developed from the core of the brand and made for people.

So, what do we want to achieve together?

Short profile.

Freelance creative director and copywriter for agencies, organisations and companies since 2003

Services:

Developing communication ideas, concepts and copy for all media and measures, naming, corporate language
Conceiving and implementing brand and copywriting workshops for organisations, companies, publishing houses and junior creative professionals

Member of ADC | Art Directors Club Germany since 2000, numerous awards

Copywriter and creative director at DDB, KNSK, Jung von Matt, Weber Hodel Schmid between 1992 and 2002

Visual Communication studies at the University of Applied Sciences Düsseldorf from 1986, graduated in 1991, diploma in design

Experience from A to Z*.

adidas, Agentur für Erneuerbare Energien, Aktion Mensch, ALDI, Astra Pilsener, Audi, Babor Kosmetik, Bäumler, Bauer Joghurt, Bauknecht, BAYER, BB Radio, Berliner Pilsener, BMBF (Federal Ministry of Education and Research), BMWi (Federal Ministry for Economic Affairs and Energy), BMW, Bosch, Braun, Brigitte, CBM Christoffel Blindenmission e.V., Cosmopolitan, Crown Technologies, Dehner Gartencenter, Die Grünen, Die Woche, Deutsche Bank, Deutsche Luftfahrt, Deutschland Radio, Die Bahn, Deit, DKMS (German Bone Marrow Donor Center), Douglas, Druckhaus Kaufmann, Dr. Schär, Du Darfst, EADS, EEW Energy from Waste, E.ON, Ferrero Rocher, FESTO, Feuersozietät, Florenus, Freiberger Pils, Freshfields Bruckhaus Deringer, Froop, Gaggenau, Gesundheit Aktiv, GEWOBA, Gillette, Glamour, Glen Grant, Glutano, Griesson, HAKRO Corporate Fashion, Handelsblatt, Hannoversche Leben, Haufe Group, Heidelberger Druckmaschinen, Hein Gas, HELIOS Kliniken, Hülsta, ING DiBa, Interlübke, Jever, Jet Tankstellen, Karstadt, Kinder Pingui, Konzerthaus Berlin, Kühne, Leifheit, Londa, LVM Versicherung, Lucky Strike, LUMAS, Mazetti, MediaMarkt, Mercedes Benz, Mercure Hotels, Merian, Milram, Milwaukee, Mineral Balance, Neckermann, Nestea, Nike, Nivea, O2, Optiwell, Personal Ad, PLAN, PMG (Powder Metal Goldschmidt), PRINZ, Provinzial, Puddis Pudding, Radisson, Rama, Real, Renault, Rowohlt, RUHR.2010, Sat1, Scholz Logistik, Semperit, Sixt, Skoda, Smart, Sony Ericsson, SPD, Spielbank Berlin, STIHL, Thüga, Triumph, VDI Technologiezentrum, Verband der Papierhersteller (VDP), Verband der Zeitschriftenverleger (VDZ), Verlagsgruppe Droemer Knaur, Vigilius Mountain Resort, Villeroy & Boch, Vodafone, Volvo, Weil's hilft! Weleda, Wella, Wellcuisine, Welthungerhilfe, Winston, Wirtschaftswoche, Yakult, ZDF