A regional campaign for a hip Berlin hairdresser.
In spite of numerous measures and subsidies for founders, the start-up climate in Germany is poor.
We develop a broad-based campaign using authentic examples to show that there is indeed a host of good reasons to start your own business. This makes the inhibition level sink and interest in the offers go up.
How do you drum up the interest of communications pros?
By tendering out an attractive budget.
A thought and a blow: a trade campaign for the Association of German Magazine Publishers that attracted attention.
You can see immediately what it actually is that makes up the used Mercedes vans. A print campaign for Mercedes-Benz used-car centers.
In the early 2000s, Novaville AG invented personalised advertising technology.
We develop an appropriate name for this innovation and a specialist campaign for the communications industry illustrating the impact personalised advertising has on other media. Personal Ad scares classical media. And they were right, as we know today.
The Kurt Weill Festival in Berlin is as multi-faceted as the famous composer himself used to be.
We communicate these different facets of Kurt Weill with a content campaign, achieving maximum impact with a small budget.
The automotive industry is in a state of transition. To remain successful in the future, the global supplier PMG (Powder Metal Goldschmidt) changes its strategic orientation.
Based on the evolved identity and strategy, we develop a market presence that positions PMG distinctly and makes change visible.
A world without paper? Can’t imagine that. We did though. This resulted in an international campaign for the Association of Paper Manufacturers (VDP), ultimately leading to the statement: Paper. There is nothing better.
The leading perfumery company Douglas wishes to strengthen and expand its position in Europe.
We develop an international campaign that focuses on personal questions on beauty and positions Douglas as an understanding expert for individual beauty.
No, not everything was better in the old days. Lucky ads were, though. The campaign involved and inspired an ever-growing fan community – without the internet or social media, and smokers and non-smokers alike.
It was a pleasure to work for the brand for six years. And that’s precisely why the campaign has its place in my portfolio.
